telova.
Telova services

Custom CRM, built around your sales motion.

Lighter than Salesforce, sharper than a spreadsheet. Telova builds custom CRM tools shaped around how your team actually sells, intakes, and follows up — not how a generic vendor thinks you should.

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01 · What's included

What custom crm from Telova covers.

No mystery scope. Every Telova engagement is broken into a clear set of capabilities so you know exactly what you're getting.

01

Pipeline shaped to your stages

Stages, fields, automations, and reports designed for your motion. Not 'opportunity' if you call it 'enquiry'.

02

Intake & lead capture

Forms, embeds, email parsing, and inbound webhooks that drop straight into the right pipeline with the right fields filled.

03

Custom automations

Follow-ups, escalations, routing, and SLA timers. Designed against your real edge cases, not configured against a marketing checklist.

04

Integrations with the stack you have

Email, calendar, Xero, Stripe, your roster system, your billing, your support. Connected via real APIs, not zaps that break.

05

Roles, permissions, and audit

Who sees what. Who edits what. Who approved what. The boundaries you'd write yourself, made enforceable.

06

Reporting that matches the question

Conversion, cycle time, source quality, rep performance. Built to answer the question your team actually asks at the Monday meeting.

02 · How it works

Three steps. No surprises.

01

Map the motion

We sit with the team that does the job. Stages, fields, automations, reports. We write it as a real spec, not just slides.

What you get
spec · stages · field schema · automations
02

Design & build

Custom UI, custom data model, real authentication. Built on Next.js + Postgres. You see a working preview within 2 weeks.

What you get
preview deploy · auth · data import path
03

Migrate, train, hand over

We bring across the data you care about, train the team, and hand over a system you own end-to-end.

What you get
live system · data migration · runbook
03 · Questions

Common questions before you book a call.

Why not just use HubSpot or Salesforce?+
If they fit your motion, use them — we'll tell you when they do. We build custom when the off-the-shelf tool would force you to change how the team actually works, or when a specialised workflow (claims, referrals, inspections, custom intake) lives outside what those tools do well.
What does it cost?+
First builds typically start in the low five figures and scale with scope. We share a fixed-price scope after the discovery call so you know what you're committing to.
Who owns the code and data?+
You do. The repo, the database, the deployment — all yours. We hand over a runbook and you can take it to any developer afterward.
Can you integrate with our existing stack?+
Yes — Microsoft 365, Google Workspace, Xero, Stripe, calendar systems, rostering, billing. We use real APIs and webhooks, not no-code glue that breaks under load.
Telova services

Want to talk about custom crm?

Built around your sales motion, not Salesforce's. Tell us what you're working on and we'll come back with a real scope.

Book a discovery call→See all services