01included
Custom website
A hand-built Next.js site with hero, service pages (one per service line), gallery for project work, reviews, and a structured quote-request form. Owned domain, owned data, mobile-first.
Telova Tradie · pilot in flight
You run the trade. We run everything around it.
A done-for-you digital infrastructure package for Australian trades businesses. Website, local SEO, lead capture, CRM, accounting setup, business email, QR and NFC business cards, Apple Wallet pass, automated review requests, and paid ad campaigns. One partner. One monthly subscription. Built so you can focus on the work.
In one package
10 layers
Trades supported
10+
Status
Pilot · live
tradie-growth.systemv1
The promise
You focus on painting houses, building decks, fixing pipes, or installing electrical systems. We handle the technology, marketing, systems, automation, and digital presence.
You do
The trade
We do
Everything else
You own
Domain · data
You see
Every lead
01 · What's in the package
Ten layers of digital infrastructure, built once, run as one.
Most tradies end up with a Wix site, a Mailchimp account, a separate CRM trial, a Xero file someone else set up, an Instagram, and no idea where the leads are landing. Telova replaces that with one connected system, built around how the trade actually flows.
02included
Admin dashboard
Owner-managed without code. Upload project photos, edit descriptions, add testimonials, update contact details, and view every quote request and lead. No agency required to change a phone number.
03included
Local SEO foundation
Suburb pages for every service area, technical SEO (sitemap, schema, fast page speeds, mobile optimisation), Google Business Profile setup, Google Search Console, Google Analytics. Built to be found in real local searches.
04included
Lead capture + pipeline
Every enquiry lands in a dashboard with a real pipeline (Lead → Contacted → Quoted → Won → Completed). Source-tracked, status-tracked, revenue-tracked. Nothing falls off.
05included
CRM
Customers, jobs, quotes, invoices, communications, in one place. Designed for a trade owner working from a phone between sites, not a desk-bound account manager.
06included
Accounting setup
Full Xero, MYOB or QuickBooks setup. Chart of accounts, invoice templates, quote templates, payment-reminder automation. Professional accounting from day one, no accountant clean-up bill in year two.
07included
Business email
Microsoft 365 or Google Workspace on the trade's own domain. info@yourbusiness.com.au, quotes@, admin@, with shared inboxes, signatures, and mobile configuration done.
08included
QR + NFC business cards · Apple Wallet
A physical card a customer can scan or tap to instantly land on a page with call, website, reviews, quote request, save-contact, plus a one-tap Add to Apple Wallet pass that lives in their phone permanently. iPhone + Android.
09included
Automated reviews
When a job closes, the system fires a review request by SMS and email, linking straight to Google or Facebook. Social proof compounds without anyone remembering to ask.
10included
Automation layer
New lead → email + SMS to owner. Quote sent → reminder after 3 days. Job done → review request. Invoice overdue → reminder. The follow-ups that owners promise themselves they'll do, done for them.
02 · Multi-language
Built for the Australia your customers actually live in.
Sites ship with English and Farsi (Persian) at launch, with Arabic, Chinese, Vietnamese and Hindi on the roadmap. Language switcher in the nav, right-to-left layout support, translated content (not auto-translated), and localised forms. For trades operating in multilingual suburbs of Adelaide, Sydney and Melbourne, this is the difference between a customer enquiring and a customer scrolling past.
03 · How a build runs
Four phases. One package. You stay on the tools.
01
Kickoff
A 30-minute call to scope the trade, the service lines, the suburbs, and the brand. We collect logo, photos, services, and any existing accounting or email.
brief.md · asset folder
02
Build
Site, SEO foundation, CRM, dashboard, email, accounting and QR / NFC / Wallet card are configured against the brief. Built on a standardised stack so every layer connects.
staging URL · weekly preview
03
Handover
Domain pointed, email migrated, Google Business Profile claimed, dashboard credentials handed over with a short walk-through video. You can change a phone number or upload a photo without anyone's help.
owner walkthrough · admin login
04
Ongoing
Hosting, maintenance, support, SEO upkeep and monthly reporting roll forward on subscription. Ad campaigns, additional automations and feature additions are scoped as add-ons when you want them.
monthly report · support inbox
04 · Built for
Any trade that wins work on reputation and local reach.
The platform is shaped around the work patterns common to trades: visual proof (gallery, photos), local search (suburb pages), trust signals (insurance, ABN, fixed pricing), and quote-first lead capture. Service-line copy and assets are tailored per trade.
Painters
Electricians
Plumbers
Landscapers
Builders
Roofers
Cleaners
Carpenters
Concreters
Handymen
05 · The standardised stack
Real infrastructure, not a page builder.
Same tooling every site ships on. Means updates are cheap, the platform stays consistent, and your business is never locked into a hosted page-builder you can't export.
Frontend
Next.js
Database
PostgreSQL
Storage
AWS S3
Hosting
Vercel
Auth
Clerk
Analytics
Google Analytics
Payments
Stripe
Accounting
Xero · MYOB · QuickBooks
Email
M365 · Google Workspace
06 · On the roadmap
AI layer, designed before bolted on.
- AI quote drafting from a photo and a suburb
- AI email responses for routine enquiries
- AI lead qualification before it hits the owner
- AI chatbot for service-area + service-line questions
- AI review responses, owner-approved before posting
Built on the same Telova Custom Agents pattern. Spec first, boundary written before anything autonomous runs.
Pilot · in flight
The first packaged build is shipping right now.
Telova is currently building the productised version with a family-friend painting business as the pilot customer. Every feature, every form, every automation is being pressure-tested against a real trade before commercial launch. The Bazmo Services build is the v1 proof-of-concept this is built on.
Talk to Telova
Run a trades business? Want the whole stack done for you?
A 30-minute call covers your trade, service areas, what you already have, and what a Tradie Growth System build would look like for you. No pitch deck. Just a real scoping conversation.